Want to keep your blonde cool and radiant? Here are our pick of the best purple shampoos for blonde hair.
Best general use purple shampoo
Redken's Color Extend Blondage Shampoo
£19.50 for 300ml - buy now
This shampoo will not only deliver a powerful toning effect for between-salon visits, it will gently cleanse hair and protect it during the shampoo process when hair is weaker. It uses a triple acid protein complex to seal the outer cuticle and lock in colour, so not only will your blonde look more vibrant but the cuticle layer will be sealed and shiny, enabling it to reflect more light. This shampoo is suitable for all shades of blonde and is also perfect for dehydrated or damaged hair as it protects from breakage.
Best purple shampoo for platinum and silver blondes
L'Oréal Professionnel Série Expert Magnesium Silver Neutralising Shampoo
£14 for 300ml - buy now
A highly pigmented purple shampoo, this professional shampoo achieves incredible results, neutralising yellow tones and giving a clean silver blonde. It is dense in pigment so a little goes a long way, and its enriched magnesium and amino acid formulation will add strength to your hair, leaving it soft and conditioned.
Best purple shampoo for hydration and for oily hair
Pureology Strength Cure Blonde Shampoo
£21 for 266ml - buy now
Pureology's range hydrates the hair, replenishing it with moisture while delivering an excellent dose of purple tone to neutralise unwanted brassy tones. It will gently remove excess oils and product build up as well as preventing colour fade. Strength Cure works well on all shades of blonde, from caramel and golden colours to platinum blondes, to enhance and neutralise unwanted yellow.
Best purple shampoo for damaged hair
Kérastase Blond Absolu Bain Ultra-Violet Shampoo
£23.50 for 250ml - buy now
Not only will this shampoo banish brassiness, the hyaluronic acid will fortify your hair so it feels conditioned and hydrated. In addition, it will protect hair from further damage caused from daily oxidation and pollution, restoring shine and softness.
Best naturally derived purple shampoo
Aveda's Blue Malva Shampoo
£49.50 for 1000ml - buy now
Aveda's take on the purple shampoo gently reduces yellow tones within blonde hair. It is subtle and therefore ideal for frequent shampooing, as the colour pigment is less punchy. Its key ingredient is sustainably gathered blue malva and organically grown bluet, a flower renowned for its colour-enhancing qualities.
Best premium purple shampoo
Oribe Bright Blonde Shampoo
£44.50 for 250ml - buy now
One of the best blonde purple shampoos on the market, this is pure blonde luxury in a bottle. Not only will the violet pigment tone blonde to the perfect shade, but the lemon, ginger root and jojoba oil will seal the hair cuticle and leave your hair glossy, soft and conditioned.
Best high street purple shampoo
John Frieda, Violet Crush for Blondes Shampoo
£6.99 for 250ml - buy now
For blondes in need of help at an affordable price point, John Frieda’s toner shampoo will neutralise brassy yellow tones and make hair feel conditioned. This lightweight shampoo is suitable for all hair types. It is a light toner for brassy blondes, so for a more dramatic result leave the shampoo on for 2-3 minutes before rinsing.
Best purple shampoo for curly, coiled and afro texture
Shea Moisture Strength + Color Care Shampoo
£12.99 for 399ml - buy now
In addition to violet toning, this affordable shampoo also provides deep hydration, using rice water, wild orchid and shea butter to condition and moisturise textured hair.
Best purple shampoo to banish frizz
Joico’s Colour Balance Purple Shampoo
£7.99 for 300ml - buy now
This purple shampoo will not only correct yellow tones as part of your maintenance routine, it also contains bio-advanced peptides to banish frizz and to protect your colour from fading.