Aveda Shampure Nurturing Shampoo


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Shampure Nurturing Shampoo is one of Aveda's most popular shampoos and is designed to gently cleanse and nourish hair. The 95% naturally derived formula features Aveda's signature aroma of 25 pure flower and plant essences, and draws on the nurturing qualities of abyssinian oil to provide lightweight nourishment. For best results, use as part of the full Aveda Shampure regime.


      • Lightweight and gentle shampoo suitable for all hair types
      • Gently cleanses the scalp and hair, leaving it refreshed and nourished
      • Cruelty-free, vegan, 95% naturally derived, produced using 100% wind and solar power with a recyclable bottle


      Apply a coin-sized amount to wet hair, and massage into the roots, working into a rich lather. Draw through the mid-lengths and ends before rinsing thoroughly. Follow with Aveda Shampure Nurturing Conditioner.


      Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto.

      Ingredients may change over time, so please read the packaging before using the product.