Aveda Pure Abundance Volumizing Shampoo


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Aveda's Pure Abundance Volumizing Shampoo is specifically formulated for fine or limp hair. It gently cleanses by removing excess sebum, product build-up and mineral deposits, and draws on kaolin clay and acacia gum to plump hair and prepare it for a weightless, voluminous result. For optimum results, follow with Pure Abundance Volumizing Clay Conditioner.


  • Volumising shampoo that leaves hair feeling fuller with more body
  • Gently removes oil and product buildup to optimise volume
  • Cruelty-free, vegan, 90% naturally derived, produced using 100% wind and solar power with a recyclable bottle


Apply a coin-sized amount to wet hair, and massage into the scalp, before drawing through the lengths and ends. Rinse thoroughly. Follow with Pure Abundance Volumizing Clay Conditioner.


Water\Aqua\Eau, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Babassuamidopropyl Betaine, Sodium Chloride, Acacia Senegal Gum, Aloe Barbadensis Leaf Juice, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Laureth-3, Trisodium Sulfosuccinate, Glycerin, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polysorbate 20, Fragrance (Parfum), Limonene, Geraniol, Linalool, Citronellol, Eugenol, Benzyl Benzoate, Maltodextrin, Sodium Citrate, Magnesium Sulfate, Sodium Gluconate, Potassium Sorbate, Polysorbate 80, Magnesium Nitrate, Sodium Sulfate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Bixa Orellana Seed Extract, Annatto (Ci 75120).

Ingredients may change over time, so please read the packaging before using the product.