Aveda Blonde Revival Purple Toning Shampoo


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Aveda has updated its Blonde Revival Purple Toning Shampoo with a new formulation. This lightweight purple toning shampoo gently neutralises unwanted yellow or brassy tones in cool-blonde or silver hair - with eight times the violet-rich toning pigments for Aveda's coolest blonde yet. The naturally derived shampoo is sulphate-free and draws on a nourishing blend of fruit and plant oils, including acai and passionfruit, to soften and condition over-processed hair, leaving your hair hydrated, smooth, soft and feeling incredible.


  • Violet pigment banishes yellow and brassy tones in cool-blonde or silver hair
  • Hydrates and nourishes, leaving over-processed hair soft and supple
  • Cruelty-free, vegan, sulphate-free, 97% naturally derived, produced using 100% wind and solar power with a recyclable bottle


Wet hair and apply to the root area, massaging into the scalp, mid-lengths and ends. Leave for up to three minutes, depending on amount of neutralising required. Rinse and follow with Blonde Revival Purple Toning Conditioner.


Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum),* Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (CI 60730) *Aveda’s Own Pure-Fume™ aroma with Osthmanthus, certified organic Orange, Cedarwood and other pure flower and plant essences/Parfum Exclusif Aveda Pure-Fume™ à l’Osthmanthus, à l’Orange certifiee biologique, au Bois de Cèdre et autres.

Ingredients may change over time, so please read the packaging before using the product.